Junior Golf is at a crossroads. We are at war for kids attention. 99% of kids do not want to be good at golf, but all kids want to experience pleasure and avoid pain.
It's the 21st Century. Juniors grew up in the digital world. They are surrounded by technology and instant gratification. The game of golf does not meet those values. I am here to revolutionize it by being culturally relevant and authentic to how kids want to express themselves in the present.
I teach people not golf. I understand that FUN is the anticipation of a reward. Everyone experiences FUN differently. My approach is to empower as many kids as possible to experience FUN by leveraging a stick and a ball. Some people call it Golf, I prefer to call it G.
Play is the foundation of learning, creativity, self expression and constructive problem solving. It’s how children wrestle with life to make it meaningful. Learning is abstract, play is not. I utilize games to create a series of meaningful choices to a quantifiable outcome.
“I’ve spent 10 years researching everything you can do in terms of the golf swing”..... “I got on TikTok and everyone called me the CEO of Smiles and CEO of Laughs, so it turned into the CEO of Junior Golf. Now I like to say I’m just using a stick and a ball to cultivate fulfillment and spread joy instead of just focusing on improving the score”
“I try to create environments that are unforgettable” …. “I’m literally just trying to create better humans. What is the long-term effect of smiling, spreading joy and actually celebrating kids making their own decisions” - Kyle Kelley, PGA of America Article Excerpt
Making PLAY elite and changing the way Golf is taught one student at a time. Plans, Creates and Executes Golf programing for all ages.